Using psychometric data to define your brand’s cultural DNA.
Why culture is so important
There has never been a more important time to understand how your true company culture reflects in your brand and how you sell it to the consumer. Your true culture is demonstrated best by your most important asset, your people. Get to know them and you’ll reveal the culture that your consumers see when they come looking.
Using KultureLab to help define your brand
1. Individual-level character analysis
2. Team-level character analysis
3. Organisation-level culture analysis
KultureLab was developed to help brands understand and harness the power of internal culture to complete the circle of engagement between brand, product, company and consumer, all aimed at creating what we call Inside Out Ideas, what employees call pride and what brands call growth and success.