Inside

Incredibly passionate, proud and welcoming culture proud of its history but paranoid about stereotypes.

Out

Consumer misconceptions of Switzerland being an old fashioned and elitist destination detached from modern ski culture.

Idea

“Reach Out Touch It”
Replace a failing advertising spend with a direct, multi-sensory experience to build relevance and emotional connection with highly targeted consumers.

Results

Reversed a 4 years decline in footfall to a YOY increase of 11% in tourism from UK.