Kitchen Soho - Swiss Tourism
Objective

Reverse a downward spiral in UK Winter footfall to Switzerland caused by consumer misconceptions.

Results

Create deeper brand engagement with a more focused audience by dropping 4 tonne ice blocks around targeted parts of London. Invite people to interact with them to learn about the real Switzerland, win prizes and change perceptions. Supported with a 360 degree campaign we achieved the first lift in footfall to Switzerland for 4 years.

Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Swiss Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism
Kitchen Soho - Switzerland Tourism