Inside

A company of the well-travelled who are passionate about getting to know new people and places.

Out

A ‘sea of sameness’ in cruise / tour brands patronising older travellers by portraying them switching off on guided tours.

Idea

“Forever Curious”

A community with a shared passion for travel that transcends age and switches you on rather than switches you off to life.

Results

New campaign delivered 18% increase in response with 11% lower TV spend vs previous creative in same period YoY