Kitchen Soho - The Queen's Commonwealth Canopy
Objective

A rapidly expanding need for employees within a shrinking talent pool coupled with unfair negative attitudes towards working for the brand required a campaign that highlighted the personal benefits of the job at all levels while appealing to new audiences outside the traditional 16-24 age group.

Results

Applications up 20% in first few weeks of the campaign.

Kitchen Soho - McD Behind The Scene
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy
Kitchen Soho - The Queen's Commonwealth Canopy