Inside
A long history of supporting and enabling staff to achieve ambitions, within the company and beyond.
Out
The stigma of the ‘McJob’ – ‘An unskilled, itinerant job with no future and little pride amongst its employees.’ (The Oxford English Dictionary)
Idea
“Made at McDonald’s”
For ambitious people who share a ‘can do attitude’.
Results
Applications increased by 20% in the first two weeks.










