Inside

A long history of supporting and enabling staff to achieve ambitions, within the company and beyond.

Out

The stigma of the ‘McJob’ – ‘An unskilled, itinerant job with no future and little pride amongst its employees.’ (The Oxford English Dictionary)

Idea

“Made at McDonald’s”
For ambitious people who share a ‘can do attitude’.

Results

Applications increased by 20% in the first two weeks.