Kitchen Soho - Fyffes
Objective

The banana market is becoming increasingly commoditised around the world. Fyffes was losing its margin as retailers were pressurising them to allow their bananas to be sold as own label products.

Results

We developed a global brand philosophy; ‘Discover More’ which when executed through a multi-touchpoint campaign has energised the company internally (helping inspire NPD and new acquisitions) and ignited retail and consumer sales.

Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes