Kitchen Soho - Fyffes
Inside

A proud heritage of pioneering in global exploration, farming and community development.

Out

A commoditised, ‘own brand’ dominated market. A consumer auto purchase. No one thinks twice about the humble banana.

Idea

“Discover More”

There’s so much more to the humble banana than you think.

Results

Retail, distribution and sales increased globally and the campaign launched in various other markets incl US.

Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes
Kitchen Soho - Fyffes