Inside

A deep passion and drive that come from founders with first hand experience of cancer with children.

Out

While childhood cancer impacts us all, fundraising is still limited by charity fatigue and the emotional detatchment when not directly affected by it.

Idea

“Give money, gift time.”
Create a close emotional engagement (to increase propensity to donate) by theming a fundraising event and 3 films around ‘Time’ and what it means to us all, before connecting its value to a child fighting cancer.

Results

Over £750,000 raised in one evening.