Inside
Owner operated stores packed with individual personality. The opposite of the large corporate food retail competition.
Out
Big budget Christmas retail brand advertising tugging on heartstrings but void of genuine personality.
Idea
“Nan Versus Deals”
Series of infectiously watchable ‘deal candy’ social content which achieved over 1m views in the first two weeks.
Results
Over 1m views in the first two weeks plus the best pre Xmas sales for over 4 years.
