About Us

Every brand has something wonderful at its core. A brand’s ‘wonderful’ is what makes it unique in a sea of competitors. It often comes from the company’s DNA – it’s people and culture. So to find the wonderful in a brand, we start by looking inside the business behind the brand and work our way out before telling the story to consumers in wonderful ways.

Wonder challenges your perceptions and motivates you beyond reason because it engages you emotionally. Wonder gets talked about. It brings people together, drives action and gets remembered. It is the true reflection of the company behind the brand. Put simply, if it isn’t wonderful and honest, the needle won’t move an inch.

We combine bright, young people who want to change the world with experienced specialists who know how to make it happen. We sit round a big kitchen table and work in an open, collaborative way (often with you at the table). We challenge each other in our shared goal of making wonderful stuff. If you work with one of us, you work with all of us.

We start by finding what makes you tick but more importantly what stops you ticking. Using Kulture Lab, our proprietary culture tool, we root out your brand’s Wonder, interrogating your backstory, culture and product. We dig deep to understand the way people, employees and consumers, think about, relate to, use and talk about your product and brand.

Then we ask some big questions: How can this brand keep people alert and open to new possibilities? How can it inspire change? How can we force reappraisal? What about the brand is authentic and timeless? What about this brand will get talked about, remembered and bring people together? What is the story of this brand that will provoke wonder?

Well, the proof is in the pudding as they say and we are always driven by our clients’ results. Being fully independent means we have no agenda, no pressure on profits – just a 100% focus on what will work best for our clients.